Newsletter - Umami Bliss - The Answer to Tasty Vegetarian Meals
Newsletter
Umami Bliss - The Answer to Tasty Vegetarian Meals
In recent years, vegetarian claims in the food industry have gained significant traction, with almost 100% of restaurants offering a vegetarian dish on their menus. ¹ A growing trend is the emergence of "meat limiters," following vegetarian, vegan, pescatarian and flexitarian diets. This group represents 24% of U.S. consumers. However, one of the top concerns with plant-forward dishes is not being satisfied with the taste of the meal. ² People have even taken to social media, with 33% of vegetarian posts being around the term TASTY. ³ Fortunately, there’s an ingredient so tasty and satisfying, consumers will forget a dish is even vegetarian!
Sources: ¹ Datassential Menu Trends 2025, ² Datassential Healthy Menuing Report, May 2025, ³ Tastewise Trend Spotlight, “Vegetarian”, July 2025
Lee Kum Kee’s Mushroom Vegetarian Stir-Fry Sauce
Lee Kum Kee's Mushroom Vegetarian Stir-Fry Sauce presents a compelling alternative to Oyster Flavored Sauce ingredients, especially for products for ready-to-eat and frozen food segments. Crafted from high-quality mushroom extractives, this sauce offers a rich umami profile that enhances flavors and enriches the color of a diverse range of dishes.
An Asian Ingredient for Convenient and Satisfying Vegetarian Meals
Asian ingredients have captivated consumers, particularly within the frozen and ready-to-heat meal segment. Stir-fried Asian noodles stand out as a popular choice in the ready meal grocery aisle, with 45% of consumers expressing a high level of interest in purchasing these meals. ¹ Additionally, in the realm of plant-forward dishes, consumers are more inclined to try a dish if it incorporates flavors they already enjoy.
Sources: ¹ Datassential Frozen and RTH Meals Report, ² February 2025, Datassential Healthy Menuing Report, May 2025, ³ Datassential Consumer Preferences 2025
Application Ideas for Vegetarian Developments
Elevate your product offerings with Lee Kum Kee's Mushroom Vegetarian Stir-Fry Sauce, a versatile ingredient that will captivate consumers seeking exciting plant-forward options. Embrace the potential of these application ideas to meet the evolving tastes of your target market and set your products apart in the competitive landscape.
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