Lee Kum Kee and its affiliates (the “Company”) has developed this Privacy Policy out of respect for the privacy of Lee Kum Kee and its affiliates (the “Company”) consumers and visitors to our Website. This policy describes the personal information we collect, use, and disclose about individual consumers and website visitors who are California residents. This policy applies only to California residents who are natural persons; it does not apply to any entities (whether business, non-profit or governmental) or to any person who is not a California resident. For California residents, this policy supplements and modifies, but does not replace, our general Privacy Policy, which can be accessed  HERE .

Whenever you visit our website, we will collect some information from you automatically simply by you visiting and navigating through this site, and some voluntarily when you submit information using a form on the website, request information, or use any of the other interactive portions of our Web site. Through this website, we will collect information that can identify you and/or your activity.

The Company may collect the following categories of personal information about you based on your specific transactions and interactions with the Company or its website . For each category of information, we identify the business purposes for which we use the information examples of the category, in that category, the categories of sources from which the information is collected, and the categories of third parties with whom we have shared the information in the last 12 months.

Category of Personal Information	Personal Identifiers & Contact Information
Examples	Name, mailing address, email address, phone number, and fax number
Business Purpose(s) for Which Information is Used	Register you as a customer; Process and deliver orders; Process payments, fees, and charges; Collect and recover funds; Notify you about changes to our terms and conditions of use or privacy policy; Request that you write a review or take a survey; Process and enable you to participate in prize drawings or competitions; Administer and protect our business website; Deliver relevant website content and advertisements and measure or understand the effectiveness of the advertising; Make suggestions and recommendations about goods or services that may interest you; Respond to inquiries through Website; and Verify and respond to consumer requests.
Categories of Sources from Which Information Received	Visitors of our Website
Categories of Third Parties to Whom Info Was Disclosed in Last 12 Months	We do not share this information with any third party, except for our service providers (such as marketing agencies and website hosting vendors that we contract with), and unless required to do so by law or government agency or for the purpose of defending or prosecuting legal claims.

 

Category of Personal Information	Internet Activity & Technical Data
Examples	Date and time of your visit to this Website; webpages visited; links clicked on the Website; browser ID; browser type; device ID; operating system; form information downloaded; domain name from which our site was accessed; and cookies
Business Purpose(s) for Which Information is Used	Improve the Website experience for all visitors; Understand the demographics of our Website visitors; Operate and maintaining the Website; Detect security incidents; Debug to identify and repair errors that impair existing intended functionality of the Website; Protect against malicious or illegal activity and prosecuting those responsible; and Verify and responding to consumer requests.
Categories of Sources from Which Information Collected	Visitors of our Website and the device and browser used to access the Website
Categories of Third Parties to Whom Info Was Disclosed in Last 12 Months	We do not share this information with any third party, except for our service providers (such as marketing agencies and website hosting vendors that we contract with), and unless required to do so by law or government agency or for the purpose of defending or prosecuting legal claims.

 

Category of Personal Information	Geolocation Data
Examples	IP Address
Business Purpose(s) for Which Information is Used	Improve the Website experience for all visitors; Understand the demographics of our Website visitors; Detect security incidents; Debug to identify and repair errors that impair existing intended functionality of the Website; Protect against malicious or illegal activity and prosecuting those responsible; and Verify and responding to consumer requests.
Categories of Sources from Which Information Received	Visitors of our Website and the device and browser used to access the Website
Categories of Third Parties to Whom Info Was Disclosed in Last 12 Months	We do not share this information with any third party, except for our service providers (such as marketing agencies and website hosting vendors that we contract with), and unless required to do so by law or government agency or for the purpose of defending or prosecuting legal claims.

 

Category of Personal Information	Financial Data
Examples	Card number, bank account number, and routing number
Business Purpose(s) for Which Information is Used	Manage payments, fees, and charges; and Collect and recover funds.
Categories of Sources from Which Information Received	Visitors of our Website
Categories of Third Parties to Whom Info Was Disclosed in Last 12 Months	We do not share this information with any third party, except for our service providers (such as marketing agencies and website hosting vendors that we contract with), and unless required to do so by law or government agency or for the purpose of defending or prosecuting legal claims.

 

Category of Personal Information	Transaction Data
Examples	Details about your payment and details about the products and/or services you purchased
Business Purpose(s) for Which Information is Used	Manage payments, fees, and charges; and Collect and recover funds.
Categories of Sources from Which Information Received	Visitors of our Website
Categories of Third Parties to Whom Info Was Disclosed in Last 12 Months	We do not share this information with any third party, except for our service providers (such as marketing agencies and website hosting vendors that we contract with), and unless required to do so by law or government agency or for the purpose of defending or prosecuting legal claims.

 

Category of Personal Information	Profile Data
Examples	Username, password, purchases, orders, customer interests, customer preferences, customer feedback and survey responses, education, profession, hobbies, other related products and services subscribed to, and family and household demographics.
Business Purpose(s) for Which Information is Used	Notify you about changes to our terms and conditions of use and privacy policy; Request that you write a review or take a survey; Process and enable you to participate in prize drawings or competitions; Deliver relevant website content and advertisements and measure or understand the effectiveness of the advertising; and Make suggestions and recommendations about goods or services that may interest you.
Categories of Sources from Which Information Received	Visitors of our Website
Categories of Third Parties to Whom Info Was Disclosed in Last 12 Months	We do not share this information with any third party, except for our service providers (such as marketing agencies and website hosting vendors that we contract with), and unless required to do so by law or government agency or for the purpose of defending or prosecuting legal claims.

 

Category of Personal Information	Usage Data
Examples	Information about how you use our website, products, and services
Business Purpose(s) for Which Information is Used	Process and enable you to participate in prize drawings or competitions; Deliver relevant website content and advertisements and measure or understand the effectiveness of the advertising; To use data analytics to improve of website, product/services, marketing, and customer relationships; and Make suggestions and recommendations about goods or services that may interest you.
Categories of Sources from Which Information Received	Visitors of our Website and the device and browser used to access the Website
Categories of Third Parties to Whom Info Was Disclosed in Last 12 Months	We do not share this information with any third party, except for our service providers (such as marketing agencies and website hosting vendors that we contract with), and unless required to do so by law or government agency or for the purpose of defending or prosecuting legal claims.

 

Category of Personal Information	Marketing and Communications Data
Examples	Your preferences in receiving marketing from the Company and the Company’s third parties, and your communication preferences
Business Purpose(s) for Which Information is Used	Manage payments, fees, and charges; Collect and recover funds. Notify you about changes to our terms and conditions of use and privacy policy; Request that you write a review or take a survey; Process and enable you to participate in prize drawings or competitions; and Deliver relevant website content and advertisements and measure or understand the effectiveness of the advertising.
Categories of Sources from Which Information Received	Visitors of our Website
Categories of Third Parties to Whom Info Was Disclosed in Last 12 Months	We do not share this information with any third party, except for our service providers (such as marketing agencies and website hosting vendors that we contract with), and unless required to do so by law or government agency or for the purpose of defending or prosecuting legal claims.

 

Do we sell any of your personal information?

The Company does  NOT  and will not sell your personal information in exchange for monetary consideration. However, we may provide some of your information to third parties, including Crazy Egg (see Crazy Egg’s Privacy Policy, which can be accessed  HERE ), for other valuable consideration. Find out how to  opt out of Crazy Egg.  Specifically, we may share information with third party websites and social media platforms about visitors to this Website for purposes of targeting advertisements of our products and services to you when you visit other websites. The Company allows IP addresses and other cookie-related data to be collected in an automated manner and managed by our marketing vendors in order to provide you with targeted ads based on what you appear to be interested in as a result of your activity online, both on our website and elsewhere. Other than this sole exception, we do not and will not disclose your personal information to any third party in exchange for monetary or other valuable consideration. We do not at any point or under any circumstance sell or otherwise trade the personal information of any minors.

Notice of Right to Opt-Out of Sale of Your Information

While the Company does not sell your personal information in exchange for money, we may share your personal information for other valuable consideration in the one circumstance described above. This is the only circumstance where your personal information may be disclosed in exchange for valuable consideration. You have the right to tell the Company NOT to sell your personal information. You have full and free right to opt-out of the Company’s disclosure of your personal information to any third parties where the disclosure constitutes a “sale” as defined by the California Consumer Privacy Act. You may exercise your right to opt-out without fear of discrimination for doing so. To opt-out of the Company’s selling of your information, meaning, the Company will not disclose your information to third parties for any monetary or other valuable consideration, you can do any of the following: Click  HERE  to be taken to an online opt-out submission form. Visit the Company’s website at: https://usa.lkk.com/. Click on Do Not Sell My Personal Information to be taken to an online submission form. Visit any Company location to request a paper opt-out submission form. If you are unable to submit an opt-out through any of the above methods, please call the Company’s toll-free privacy line at (800) 654-5082 for assistance and a Company representative will assist in meeting your needs. You can have an Authorized Agent submit a request on your behalf if you both come into a Company location and provide proof of identity with a driver’s license or passport and provide your consent via mail-in form for the Authorized Agent to complete your verifiable consumer request. To submit an opt-out through use of an authorized agent you must provide that agent with written permission to submit an opt-out on your behalf. The Company maintains the right to deny any request from an authorized agent that does not submit sufficient proof that they have been authorized by you to act on your behalf. A request to opt-out need not be a verifiable consumer request. However, we may deny a request to opt-out if we have a good faith, reasonable, and documented belief that a request to opt-out is fraudulent. If we deny your request to opt-out, we shall inform you of our decision not to comply and provide an explanation as to why we believe the request is fraudulent.

 

Third-party vendors

The Company may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from vendors working on our behalf.

Business transfers:

In the event the Company sells or transfers a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of the Company are acquired, consumer information may be transferred as part of the acquisition.

Compliance with law/safety:

The Company may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our Website, the site itself, or the public.

Use of cookies and other tracking technologies

Cookies are small files that a Website may transfer to a user’s computer that reside there for either the duration of the browsing session (session cookies) or on a permanent (until deleted) basis (persistent cookies) that may be used to identify a user, a user’s machine, or a user’s behavior. We make use of cookies under the following circumstances and for the following reasons:

●       Compile data about site traffic to offer a better Website experience

●       Understand and save visitor preferences for future visits

Do Not Track (DNT) is a privacy preference that users can set if they do not want web services to collect information about their online activity. However, there is currently no universal standard for sending and receiving DNT signals. Due to this lack of universal standard, it would be impossible for us to promise that we comply with all known and unknown DNT standards.

Therefore, we do not respond to DNT signals or other mechanisms that provide a choice regarding the collection of personal information about activities over time and across different Web sites or online services. If a universal standard for DNT becomes available, we may revisit our DNT Policy.

External links:

Our website contain links to other sites. The Company is not responsible for the privacy practices or the content of such websites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from our website.

Children under the age of 16

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any personal information on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on our Website. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at the email address below.

How we protect the information that we collect

The protection of the information that we collect about visitors to this Website is of the utmost importance to us and we take every reasonable measure to ensure that protection, including:

●       We keep automatically collected data and voluntarily collected data separate at all times.

●       We use internal encryption on all data stores that house voluntarily captured data.

●       We use commercially reasonable tools and techniques to protect against unauthorized access to our systems.

●       We restrict access to private information to those who need such access in the course of their duties for us.

Your Rights as a California Consumer

If you are a California resident, you have the following rights:

1. Right to Know . The right to request, up to 2 times in a 12-month period, that we identify to you (1) the categories of personal information we have collected, disclosed or sold about you in the last 12 months, (2) the categories of sources from which the personal information was collected, (3) the business purpose for which we use this information, and (4) the categories of third parties with whom we share or have shared your personal information in the last 12 months;
2. Right to Access . The right to request, up to 2 times in a 12-month period, that we provide you access to or disclose to you, free of charge, the specific pieces of personal information we have collected about you in the last 12 months;
3. Right to Delete . The right to request, up to 2 times in a 12-month period, that we delete personal information that we collected from you, subject to certain exceptions;
4. Right to Opt-Out . The right to opt-out of the sale of your personal information to third parties;
5. The right to designate an authorized agent to submit one of the above requests on your behalf ; and
6. The right to not be discriminated against in receiving different or less favorable pricing, service or financial incentive for exercising any of the above rights.

 

You can submit any of the above 4 types of consumer requests by any of the 3 options below:

1. Submit an online request on our website at  https://www.lkk.com/CCPA
2. Call our privacy toll-free line at (800) 654-5082.
3. Visit our Company store to complete a paper form, which can be requested at the reception/front desk.

 

How we will verify that it is really you submitting the request:

When you submit a Right to Know, Right to Access, or Right to Delete consumer request through one of the methods provided above, we will ask you to provide some information in order to verify your identity and respond to your request. Specifically, we will ask you to verify information that can be used to link your identity to particular records in our possession, which depends on the nature of your relationship and interaction with us. For example, we may need you to provide your name, address, email, phone number, and some details of your last transaction or order with the Company. If your sole interaction with us was as a website visitor and you did not manually submit information through any form on the Site, then in order to verify your identify, we will need to ask you to provide your name, email, phone number, IP address, device ID, browser ID, and/or cookie ID.

Responding to your Right to Know, Right to Access, and Right to Delete requests

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 45 days or 90 days total from the date we receive your request), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding our receipt of your verifiable consumer request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Responding to your consumer request to opt-out of the sale of your personal information

We will act upon a verifiable consumer request to opt-out within fifteen (15) days of its receipt. We will notify all third parties to whom we have sold personal information within 90 days of our receipt of your request that you have exercised your right to opt-out and instruct them not to further sell the information. We will notify you when this has been completed by mail or electronically, at your option.

A request to opt-out need not be a verifiable consumer request. However, we may deny a request to opt-out if we have a good faith, reasonable, and documented belief that a request to opt-out is fraudulent. If we deny your request to opt-out, we shall inform you of our decision not to comply and provide an explanation as to why we believe the request is fraudulent.

How to authorize an agent to act on your behalf

You can authorize someone else as an Authorized Agent who can submit a consumer request on your behalf. To do so, you must either (a) execute a valid, verifiable, and notarized Power of Attorney or (b) provide other written authorization that we can then verify. When we receive a consumer request submitted on your behalf by an Authorized Agent, that person will be asked to provide written proof that they have your permission to act on your behalf, and we will also contact you and ask you for information to verify your own identity directly with us and not through your Authorized Agent.

Consent to Terms and Conditions

By using this Website, you consent to all Terms and Conditions expressed in this Privacy Policy.

Changes

From time to time we may modify and/or update this Privacy Policy and so we encourage you to check back on a regular basis to determine if any changes have been made.

Questions About the Policy

If you have any questions about this privacy policy, go to /en/about-lkk/contact-us or call (800) 654-5082.

**This policy was last updated July 26, 2021.