It’s no doubt that BBQ is a preferred condiment, with 79% of U.S. consumers that love or like it! (Datassential Flavor, 2022). In fact, BBQ is one of the most readily available condiments in restaurants, with almost a 59% menu penetration! (Datassential SNAP! 2022). How can product developers take a bite out of this huge market? Consider introducing new variations on a familiar favorite!

There’s a total of 14 BBQ styles across the U.S., but new generation chefs are infusing BBQ with more global flavors according to Datassential’s Report on The Next Generation of BBQ, 2022.

ADD GLOBAL FLAIR TO YOUR BBQ DEVELOPMENT!

56% of U.S. consumers are interested in trying Korean BBQ, according to Datassential’s Report on The Next Generation of BBQ, 2022. Try adding a bit of Korean Gochujang to your BBQ / BBQ sauce for robust, savory heat from red chili peppers with notes of sweet pear and rich umami.

56% of U.S. consumers love or like Spicy BBQ according to Datassential Flavor, 2022! Intensify heat levels with Sriracha Chili Sauce, made of fermented red chili peppers and garlic. Lee Kum Kee offers a variety of formulas for your product development needs.

Chili Garlic Sauce, made of salted chili peppers and garlic, a favorite condiment from the South of China in the province of Guangdong, adds layers of flavors and a mellow heat to BBQ sauce giving consumers the complexity that they crave.