FORTUNE FLAVORS THE BOLD
Celebrate Lunar New Year 2025 Test your knowledge of lucky traditions for a chance to win exclusive prizes.
FORTUNE FLAVORS THE BOLD
Celebrate Lunar New Year 2025 Test your knowledge of lucky traditions for a chance to win exclusive prizes.
Discover Lunar New Year Traditions with Lee Kum Kee
From ancient customs to bold new flavors, learn everything you need to celebrate the Year of the Snake in style.
Read on and take our quiz for your chance to win exclusive prizes ↓
STEEPED IN TRADITION
When Does Lunar New Year Begin?
Mark your calendars for January 29, 2025 — the start of the Year of the Snake! This 15-day celebration brings together thousands of years of tradition with modern festivities, creating the ultimate fresh start filled with luck, prosperity, and incredible flavors.
Where Fortune Meets Flavor
From lucky red envelopes to traditional greetings of “Gong Xi Fa Cai,” every element of Lunar New Year carries special meaning. But the real magic happens at the table, where each dish is crafted to bring good fortune — and with Lee Kum Kee sauces, you're already ahead of the game.
STEEPED IN TRADITION
When Does Lunar New Year Begin?
Mark your calendars for January 29, 2025 — the start of the Year of the Snake! This 15-day celebration brings together thousands of years of tradition with modern festivities, creating the ultimate fresh start filled with luck, prosperity, and incredible flavors.
Where Fortune Meets Flavor
From lucky red envelopes to traditional greetings of “Gong Xi Fa Cai,” every element of Lunar New Year carries special meaning. But the real magic happens at the table, where each dish is crafted to bring good fortune — and with Lee Kum Kee sauces, you're already ahead of the game.
LUCKY DISHES
Lunar New Year Recipes for Good Fortune
Discover flavors that bring good fortune. Each recipe combines time-honored tradition with Lee Kum Kee’s authentic sauces for an irresistible taste of luck.
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ESSENTIAL INGREDIENTS
Lunar New Year Cooking Essentials
Ready to stock your kitchen with lucky flavors? Find Lee Kum Kee Lunar New Year essentials — Panda Brand Oyster Sauce, Hoisin Sauce, Chiu Chow Style Chili Crisp Oil, Premium Oyster Sauce, and Premium Soy Sauce — at a store near you.
TEST YOUR KNOWLEDGE
Unlock Your Lunar New Year Fortune
Take our quiz for your chance to win an exclusive Lee Kum Kee Lunar New Year prize pack! Enter by February 5, 2025 for your chance to be one of 100 lucky winners.
TEST YOUR KNOWLEDGE
Unlock Your Lunar New Year Fortune
Take our quiz for your chance to win an exclusive Lee Kum Kee Lunar New Year prize pack! Enter by February 5, 2025 for your chance to be one of 100 lucky winners.
SHARE & CONNECT
From Manila to Miami: Spicing Up Lunar New Year with Family, Tradition, and Flavor.
Join Chinese-Filipino food journalist Cheryl Tiu as she shares her journey of preserving Lunar New Year traditions across continents. From her grandmother's famous Fujianese lumpia in Manila to vibrant celebrations in Miami, Cheryl reveals how cherished family recipes and Lee Kum Kee sauces help her celebrate her heritage while embracing new traditions in America. Her story reminds us that food has the power to connect us to both our roots and new beginnings.
Celebrate with @leekumkeeusa
Join our community of bold flavor seekers! Share your Lunar New Year celebrations using #FortuneFlavorsTheBold and tag @leekumkeeusa for a chance to be featured.