Discover Chinese New Year Traditions with Lee Kum Kee

From ancient customs to bold new flavors, learn everything you need to celebrate the Year of the Snake in style.

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Flavors That Bind

The world evolves, cultures shift, and culinary traditions blend. Yet beyond the spirit of every new year, at the heart of every table, lie timeless values—values that unite us as a people and that we proudly share with the world. Through customs that connect us and blessings savored in every bite.

This Chinese New Year, we invite you to celebrate the rich traditions and culinary experiences that define Asian culture. Discover the heritage behind Lee Kum Kee’s iconic flavors and explore the vibrant richness of Asian cuisine.

STEEPED IN TRADITION

When Does Chinese New Year Begin?

Mark your calendars for January 29, 2025 — the start of the Year of the Snake! This 15-day celebration brings together thousands of years of tradition with modern festivities, creating the ultimate fresh start filled with luck, prosperity, and incredible flavors.

Where Fortune Meets Flavor

From lucky red envelopes to traditional greetings of “Gong Xi Fa Cai,” every element of Chinese New Year carries special meaning. But the real magic happens at the table, where each dish is crafted to bring good fortune — and with Lee Kum Kee sauces, you're already ahead of the game.

STEEPED IN TRADITION

When Does Chinese New Year Begin?

Where Fortune Meets Flavor

LUCKY DISHES

Chinese New Year Recipes for Good Fortune

Discover flavors that bring good fortune. Each recipe combines time-honored tradition with Lee Kum Kee’s authentic sauces for an irresistible taste of luck.

Steamed Dumplings Recipe with Chili Crisp Dipping Sauce
Difficulty
Total Time

25 mins
When thinking of dishes for Chinese New Year, this steamed dumplings recipe has to be at the top of your list. Dumplings represent prosperity, money, and wealth, as well as togetherness from the time you spend with family or friends making these steamed dumplings. For dipping, this recipe uses Lee Kum Kee Chiu Chow Style Chili Crisp. It's an easy add-on on the side with layers of complex heat that pair perfectly with the steamed dumplings. Give this a try for your Chinese New Year table!
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Egg Rolls Recipe with Hoisin Dipping Sauce
Difficulty
Total Time

18 mins
This classic egg rolls recipe is perfect if you need a vegetarian Chinese New Year Recipe idea. Egg rolls are a common dish for Chinese New Year because when fried to a perfect golden brown, they look like a gold bar, and therefore symbolize wealth and prosperity in the new year. With this egg rolls recipe, Lee Kum Kee Hoisin Sauce is a perfect accompaniment for dipping. Its savory and sweet flavors are a great match for the savory vegetables inside the egg rolls, making the pairing a flavorsome combo for any Chinese New Year celebration!
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Bok Choy Recipe with Premium Oyster Sauce
Difficulty
Total Time

15 mins
It may be simple, but this bok choy recipe is one of the most important dishes to make for Chinese New Year! That's because in Mandarin, "bok choy" sounds similar to a phrase that translates to "100 kinds of fortune and wealth", so eating bok choy represents wishing for all the fortune you can get! This bok choy recipe is a classic and easy version, but is one of the best ways to enjoy Lee Kum Kee's Premium Oyster Sauce. When thinking of dishes to make with oyster sauce, this bok choy is one of the most well-known, and a simple drizzle of Premium Oyster Sauce after cooking takes the vegetable's flavor to the next level.
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Scallion Pancakes Recipe with Chili Crisp
Difficulty
Total Time

46 mins
This flaky, tasty scallion pancake recipe is perfect to make for Chinese New Year. That's because the scallions represent a fresh start and the round shape of the pancakes represents wholeness. So together, scallion pancakes represent good luck for the whole year by eating them! As a street food and snack staple, these are perfect to make on the side alongside your Chinese New Year main dishes. To give it its own flavor boost as a side dish or snack for guests, you can add Lee Kum Kee Chili Crisp Oil on the side. Its kick of umami and complex heat makes it great as an addition to the fresh flavors of the scallion pancakes.
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ESSENTIAL INGREDIENTS

Chinese New Year Cooking Essentials

Ready to stock your kitchen with lucky flavors? Find Lee Kum Kee Chinese New Year essentials — Panda Brand Oyster Sauce, Hoisin Sauce, Chiu Chow Style Chili Crisp Oil, Premium Oyster Sauce, and Premium Soy Sauce — at a store near you.

SHARE & CONNECT

From Manila to Miami: Spicing Up Chinese New Year with Family, Tradition, and Flavor.

Join Chinese-Filipino food journalist Cheryl Tiu as she shares her journey of preserving Chinese New Year traditions across continents. From her grandmother's famous Fujianese lumpia in Manila to vibrant celebrations in Miami, Cheryl reveals how cherished family recipes and Lee Kum Kee sauces help her celebrate her heritage while embracing new traditions in America. Her story reminds us that food has the power to connect us to both our roots and new beginnings.

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SHARE & CONNECT

How Lee Kum Kee Has Helped Chinese Food To Spread – And Evolve – Around The World

For more than 100 years, Lee Kum Kee has helped to bring authentic tastes of Chinese cuisine to homes and kitchens around the world. We look at the global reach of Chinese food.

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SHARE & CONNECT

How An Accidental Discovery Transformed Cantonese Cuisine Forever

Lee Kum Kee’s Oyster Sauce came about through chance, luck and entrepreneurial spirit. These same elements create amazing culinary discoveries to this day.

Read More

Celebrate with @leekumkeeusa

Join our community of bold flavor seekers! Share your Chinese New Year celebrations using #FortuneFlavorsTheBold and tag @leekumkeeusa for a chance to be featured.

Flavors That Bind

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