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Lee Kum Kee and Hong Kong Disneyland Jointly Present Magical Flavors of China

Lee Kum Kee Named as the Park’s Official Sponsor of Asian Sauces HONG KONG (August 24, 2005)

Hong Kong Disneyland today announced an alliance with Lee Kum Kee to enhance the magical culinary experience for guests at the park and resort. Named as Hong Kong Disneyland’s official sponsor of Asian sauces, Lee Kum Kee will provide a variety of savory sauces whilst also featuring new sauces created especially for Hong Kong Disneyland. Lee Kum Kee is the first Hong Kong-based company, with international presence, that has formed an alliance with the Park.

As Disney’s first theme park in China, Hong Kong Disneyland will present an international menu but with a distinctive Chinese flavor designed to reflect the tastes of local and mainland Chinese guests. The menu will feature popular and authentic dishes from all regions in China, including Cantonese, Shanghainese, and Sichuan, which will be further enhanced by Lee Kum Kee sauces. Specially crafted dishes where east-meets-west are also expected to be favorite choices.

Gift exchange ceremonry
Lee Kum Kee Group Chairman Lee Man Tat, Hong Kong Disneyland Group Managing Director Don Robinson (left) and Disney friend Mickey Mouse at the gift exchange ceremony.

"Dining at Hong Kong Disneyland is an integral part of the magical experience and we are pleased to be working with Lee Kum Kee to enhance this culinary experience for our guests. At Hong Kong Disneyland we have combined the best of both dining worlds – classic American with traditional Chinese to present a dining experience that can be found no where else,” said Don Robinson, Group Managing Director of Hong Kong Disneyland.

Lee Kum Kee will be the sole provider of sauces for the eight themed restaurants at the Hong Kong Disneyland Resort and will feature four brand new and exclusive sauces for the Park. They include Great North-West Duck Sauce, Jiang-nan Duck Sauce, Disney Chicken Wing Sauce, and a tasty sauce used for marinating the ingredients of the char siew pork burger - one of the signature dishes of the Park.

“We are honored to be the official sponsor of Asian sauces for Hong Kong Disneyland,” said Eddy Lee, Chairman of Lee Kum Kee Company Limited. “We are committed to promoting Chinese cuisine worldwide and the exchange of eastern and western dining cultures. The alliance will enable the guests of Hong Kong Disneyland to taste the magical experience offered by Lee Kum Kee sauces while enjoying themselves in the Park.”

The food specialties prepared with Lee Kum Kee sauces will be offered at the Main Street Corner Café in Main Street U.S.A., the Clopin’s Festival of Foods in Fantasyland, as well as the Starliner Diner and Comet Cafe in Tomorrowland. "Hong Kong Disneyland's food offerings will bring whole cultures together," said Klaus Mager, Hong Kong Disneyland Director Food & Beverage. “Hong Kong is the culinary capital of Asia that gives boundless inspiration for the Park to develop a broad variety of cuisines. We will work closely with the sauce experts at Lee Kum Kee to select from popular Western, Chinese and Asian cuisines, and then develop Disney’s own magical menus.”

Officiating guests from Lee Kum Kee and Hong Kong Disneyland
Officiating guests from Lee Kum Kee and Hong Kong Disneyland.

About Hong Kong Disneyland

The Hong Kong Disneyland project was announced in 1999 as a venture between The Walt Disney Company and the Hong Kong SAR Government. With the completion of reclamation for Hong Kong Disneyland Phase I by the Hong Kong SAR Government, theme park and resort construction began in January 2003, with the project now scheduled to open on 12th September, 2005. At opening day, Hong Kong Disneyland will comprise a theme park and two hotels.

The Phase I build-out includes a projected 10 million annual visitor Disneyland-style theme park, 2,100 hotel rooms, and an area for retail, dining and entertainment. The project is estimated to create 18,000 new jobs at opening (both Disney and other employment) growing to 36,000 once the first park reaches build-out. The Hong Kong SAR Government estimated that the first phase of the project will generate a present economic value of HK$148 billion (US$19 billion) in benefits to Hong Kong over a 40-year period. For more information, please refer to the Hong Kong Disneyland website at www.hongkongdisneyland.com.

To book a magical vacation at the Hong Kong Disneyland Hotel and Disney’s Hollywood Hotel, please contact: Hong Kong Disneyland Reservation Center Telephone: 852-1830-830 Opening Hours: 9:00 a.m. to 6:00 pm (Hong Kong time), 7-days a week Guests can also purchase park tickets online at www.hongkongdisneyland.com or from Hong Kong Disneyland Ticket Express at Hong Kong MTR Station, Tung Chung Concourse.

Lee Kum Kee bofred an alliance with Hong Kong Disney Park
Lee Kum Kee is the first Hong Kong-based company, with international presence, that has formed an alliance with the Hong Kong Disney Park. Lee Kum Kee will provide a variety of savory sauces whilst also featuring new sauces created especially for Hong Kong Disneyland.

About Lee Kum Kee

Lee Kum Kee, a renowned national brand, is the worldwide famous brand name for premier and authentic Chinese sauces. In the 19th century, Mr. Lee Kum Sheung created oyster sauce and founded the company Lee Kum Kee in Nam Shui, Zhuhai, Guangdong Province in 1888. Today, Lee Kum Kee is the leader of authentic Chinese sauces in the world. Pledging to its corporate values “Pragmatism, Integrity and Constant Entrepreneurship” and “Considering Others’ Interests First”, Lee Kum Kee has continued to grow and develop products in response to market changes and demands. Currently Lee Kum Kee manufacturers and markets over 200 kinds of different products to more than 80 countries and regions, ranging from oyster sauces, soy sauces, chili sauces, one-step recipe sauces and XO sauces. Our clients include restaurants, catering companies, food manufacturers and people who share a passion for Chinese food.


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