Welcome to the First Issue of our Kumunity Newsletter. In this edition, we'll introduce to you the Chinese Mid-Autumn Festival, new products and features, cooking tips and survey. Hurry, the first 50 survey participants will receive a free gift of Lee Kum Kee cooking videos on DVD. Enjoy! Mid-Autumn Festival September 28th marks the annual Mid-Autumn Festival, an event that celebrates the Chinese folklore surrounding the mystery of the moon. According to Chinese legend, on the 15th day of the Eighth Moon, a beautiful woman by the name of Chang-E swallowed a longevity pill out of curiosity. It just so happened that once she swallowed the pill, she quickly ascended to the Moon Palace in the Heavens. Everyone in her village witnessed her ascension and declared her to be a deity. Every year thereafter, people gather together on that day to pay tribute to the Lady Chang-E, offering fruits and worshipping the moon. Today, decorative paper lanterns in different colors line the streets at night while festivities such as games, shows and stalls of food are crowded by people. Traditionally, mooncakes with lotus seed paste or other sweet fillings are eaten during this time to commemorate the full moon. Mooncakes are still enjoyed today. Other Specialty dishes such as Stir-Fried Meat Dices With Cashew Nuts and Steamed Tofu with Vegetarian Oyster Flavored Sauce are prepared at home for a mid-autumn dinner. Introducing our Tabletop Lite Soy Sauce coming to a store shelf near you! Lee Kum Kee Lite Soy Sauce is made from premium soybeans and wheat flour. Our Lite Soy Sauce contains 50 percent less sodium than our regular Premium Soy Sauce. It is naturally brewed according to traditional methods which give it a rich soy flavor and aroma that will delicately enhance the taste of any dish.   Conversion Calculator We understand that not everyone is a mathematician, and neither are we, so we added a conversion calculator for your convenience. Simply enter quantities with the units you want to convert to, and the cooking calculator will display the alternate units.     Martin Yan Cooking Videos We have listened to your demands and suggestions, and we concur. There should be more cooking videos! Now at a computer near you, you can view five new cooking videos from Master Chef Martin Yan by logging into the Members' Kumunity page.     Glossary Pictures Added After examining our recipes, we realized that most of the ingredients listed are not only foreign to most people, but difficult to find. To make things easier for you, we have compiled a list of must-have Chinese ingredients with pictures and descriptions for your perusal in the Members' Kumunity page. We're not going to bore you with the usual stir-frying and pan-frying approaches. Instead we are going to highlight a few techniques that use traditional Chinese cooking paraphernalia. Braising Braising is best used for tough cut meats because it requires a longer cooking time. Chinese cooks like to use a clay pot for this slow cooking process, but any pot with a tight lid will do. Red-Cooking The key ingredient of red-cooking is soy sauce. To do so, simply simmer food in soy sauce over low heat. Once done, the food comes out a dark crimson color just as the name implies. Steaming Steaming is a great way to prepare healthy and delicious dishes. For most Chinese, steaming involves a woven bamboo steamer, but any regular steamer will serve the same purpose. Now that you are familiar with the basic concepts of Chinese cooking, you can now stir-up your favorite meals. Just don't forget, the heart of most Chinese dishes such as Broccoli Beef, Kung Pao Chicken and Fried Rice is the Oyster Flavored Sauce. A dash of Oyster Flavored Sauce goes a long way.     To unsubscribe to the newsletter, please log-in and update your Member Profile. Click here. ©2004 LEE KUM KEE. All Rights Reserved. Terms and Conditions |Privacy Statement